The Importance Of First Impressions - Hannah Shaw Image Consultant
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The Importance Of First Impressions

You’ve often heard it said that you never get a second chance to make a good first impression. The fact is that when you first meet a person, they make a judgment about you in approximately four seconds, and this judgment is finalised largely within 30 seconds of the initial contact.


Your clothes are responsible for 95% of the first impression that you make on someone because, in most instances, your clothes cover 95% of your body. You are your brand, make sure your look communicates who you are in your own authentic way.


Here are a few tips designed to help you put your best foot forward and make that lasting impression.


Dress for success

Regardless of your approach towards fashion or style, what you wear really does matter. Dressing with confidence not only makes us feel good but also has a knock-on effect about how we feel. It improves our self-worth and self-image which in turn impacts on the relationships we build. This is known as the Cycle of success.


While you want to look clean and neat, it’s also important to consider the level of formality of the person or business you are meeting with taking into account the style categories below;

Formal Business
– Matched suits
– Plain fabrics
– Formal shirt/blouse
– Darkest colours
– High contrast

Business casual
– Less formal but co-ordinated styles
– Separates
– Relaxed designs or fabrics
– Brighter/lighter colours

Relaxed business
– Lighter colours or unmatched suits
– Texture or subtle patterns on suits
– Less contrast
– Less formal shirt/blouse

Tidy Casual
– No jacket
– Unstructured styles
– Fun colours/styles
– Patterns

Bring in your personality with accessories, if you feel right you will perform better.


Be authentic

Yes, making a good first impression does mean you need to “fit in” to some degree. But it doesn’t mean losing yourself or pretending to be someone you are not. The best way to create a good impression is by being your authentic self. Doing this will make you feel more confident, help you to build trust earning the respect and integrity from the people you meet.


Be mindful of your body language and posture.

Use your body language to project appropriate confidence and self-assurance. Stand tall, smile (of course), make eye contact, greet with a firm handshake. All of this will help you to project confidence and encourage both you and the other person to feel more at ease.


Have a Winning Smile!

As the saying goes, “Smile and the world smiles too.” So there’s nothing like a smile to create a good first impression. A warm and confident smile will put both you and the other person further at ease. So smiling is a winner when it comes to great first impressions.


If you need help to define your brand and create an image that is authentic to you, I’d love to hear from you!

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