In love with colour - Hannah Shaw Image Consultant
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In love with colour

Colour analysis is hugely beneficial and can help boost your self-confidence, give you clarity on what to wear and why and help save you money.

The science and psychology of colours is fascinating, how things look on you and how they make you feel is a great thing to explore, tap into and use as a tool to make you feel like the best version of yourself everyday, in your personal and professional life.

Your wow colours can:

  • Give you a general look of wellbeing
  • Even out skin tones
  • Diminish lines and dark circles
  • Help complexion look more radiant
  • Make you look and feel more youthful
  • Help your outfits look effortless
  • Make you smile when you receive complements on how well look you

The wrong shades of colours can:

  • Make you look tired
  • Cast shadows on your face
  • Exaggerate uneven skin tones
  • Accentuate lines or dark circles
  • Make the complexion look drained
  • Age the face
  • Make you look tired

It’s also a great tool for anyone starting their own personal brand, as wearing the colours that suit us best helps to create an awareness of the impact that colour has on how we feel about ourselves and how we are perceived by others.

So the next time you choose an outfit for a sales meeting, presentation or to deliver a project, consider how you wish to be perceived:

Red: Powerful, dynamic, assertive, successful, aggressive, demanding.
Blue: Intelligent, professional, trustworthy, conservative, credible, aloof, cold.
Green: Harmonious, approachable, empathetic, trustworthy, boring, bland.
Purple: Creative, innovative, confident, good quality, authentic, successful.
Orange: Youthful, dynamic, fun, energetic, abundant, immature, frivolous.
Pink: Youthful, empathetic, approachable, innovative, feminine.
When combined with a deep shade: authoritative, assertive, powerful.
When worn on its own: empathetic, approachable, pure.
Black: Authoritative, assertive, powerful, sophisticated, oppressive, menacing.
Grey: Reliable, respectable, efficient, lacking energy and confidence.
Brown: Serious, respectable, supportive, empathetic, approachable, creative.

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